From regional to global. From good to unforgettable.
Engaging Speakers had built a thriving community of 2,400+ members, generating $10M+ in revenue, with 94% of members landing new gigs within 60 days. But their visual identity felt regional and dated. Their presence online was competent, not captivating. Weldamm was brought in to evolve the brand from midwest-strong to globally premium.
Weldamm partnered with Engaging Speakers to build not just a brand refresh, but a complete ecosystem that would position them as the premium global speakers bureau and community for professionals ready to scale through speaking.
Create a visual identity and digital experience that feels premium, confident, and inviting to speakers worldwide. Move beyond regional branding to international standards.
Design membership tiers, community structure, and messaging that clearly communicate value and drive conversion. Make revenue generation visible and accessible.
Build integrated tools that solve real problems for members. AI-powered discovery, speaking opportunity pipelines, presentation tools, and branded content systems.
Your voice is your greatest business asset. We built the infrastructure to make it count.
Engaging Speakers · Core Promise
We didn't rebrand Engaging Speakers. We revealed the premium positioning that was always there, waiting for the right design language, technology foundation, and community architecture to make it undeniable.
The rebrand started with clarity. What is Engaging Speakers? What isn't it? Who are we speaking to, and why should they listen?
The new Engaging Speakers mark is sharp, modern, and uncompromising. Red isn't just a color choice middot; it's a declaration. Your voice matters. The stage is yours.
The color system mirrors the brand's confidence. Red is primary and unapologetic. Black and white provide structure. No muddy middle tones middot; just clarity and intent.
Two typefaces. Clear roles. Playfair Display brings drama and authority to headlines. Inter brings modern clarity to body copy and interface. Together they create hierarchy that feels intentional and confident.
Take the stage
Body copy works best with modern sans-serif that reads clearly on screen and in print. Inter provides that clarity.
The new Engaging Speakers website is a complete redesign that showcases the community, clarifies membership value, and makes StageFinder the centerpiece. Every section speaks to a specific member archetype and their outcomes.
"Your Voice Is Your Greatest Business Asset." Positioned above the fold. No confusion about who this is for and what they'll gain.
Visual introduction to the five member archetypes and their outcomes. Real stats middot; real results. $7,500+ average monthly revenue increase.
Clear value hierarchy. Founding membership, Expert Mentors, Circles masterminds, HQ Live events. Each tier positions outcomes and exclusivity.
The star feature. AI-powered opportunity discovery and pipeline management. Positioned as the tech that powers results.
StageFinder is a proprietary React-based platform that changed the game for Engaging Speakers members. No more passive waiting for speaking opportunities. AI discovery surfaces relevant events, manages pipelines, scores match probability, and generates pitch copy.
Members input their expertise, target audience, and geographic preferences. StageFinder scans 10,000+ speaking opportunities across conferences, podcasts, corporate events, and online platforms. The platform scores every match on relevance, probability, and revenue potential. Members get a prioritized pipeline with generated pitch templates.
Weldamm designed three branded presentation decks that Engaging Speakers members can use to lead workshops, keynotes, and masterminds. Each deck positions the speaker as an authority while maintaining Engaging Speakers brand integration.
A high-impact framework for founders and entrepreneurs who are trapped in delivery and ready to scale through leverage, delegation, and speaking. 18 slides middot; Speaker notes included.
A revenue engineering talk for coaches and consultants. Uncover untapped revenue streams middot; multiply business value middot; position for premium positioning. 20 slides middot; Full presenter guide.
A mindset shift for speakers ready to charge premium speaking fees. Understand perceived value middot; anchor pricing middot; close speaking engagements at 2-3x their current rates. 16 slides.
All three decks use a master design system that members can customize. Brand guidelines included. Customizable with member names, logos, and data. Live in Engaging Speakers members portal.
Weldamm produced two original brand anthem songs with Suno AI, each designed to capture the energy and mission of Engaging Speakers. These songs are used in videos, live events, and community moments to reinforce brand identity emotionally.
An energetic, bold anthem that speaks to the courage required to step into your voice. Produced by Suno AI with professional mixing. Used as the default community event opener. 2:30 runtime.
An inspirational, empowering track that positions speaking as a path to scaling impact and revenue. Emotional and aspirational. Used in celebration moments and member spotlights. 2:45 runtime.
The rebrand included a complete redesign of the community structure, making membership tiers, benefits, and pathways crystal clear for prospects and members.
The core membership tier. Access to StageFinder, community forums, monthly live events, and template library. Clear pathway to Expert Mentor and Circle leadership.
Curated mentors who lead masterminds, host office hours, and provide 1-on-1 coaching. Positioned as the "inner circle" of premium expertise.
Small cohorts (8-12 people) grouped by archetype or goal. Monthly mastermind calls, accountability, and peer learning. Highest engagement tier.
Quarterly in-person and hybrid events. Keynotes from industry leaders, workshops, networking, and celebration of member wins. VIP experiences.
Online forums by region and archetype. Peer support, resource sharing, and opportunity posting. Always-on community infrastructure.
Cohort-based courses on signature frameworks. Escaping Entrepreneurial Prison, Premium Speaking Fees, Content to Conversion. Optional but powerful.
Members of Engaging Speakers experienced immediate and measurable impact after the rebrand and platform launch. Here are real results from real community members.
StageFinder changed everything. In 30 days, I went from $2,000 a month to $9,500. I signed five executives just by having a clear pipeline and generated pitches.
I was a coach with a message, but no platform. Engaging Speakers gave me the structure and community I needed. Now I generate enough speaking income to leave my full-time job.
The branded decks helped me deliver my message with more authenticity, more passion, and more success. I'm speaking more frequently and with bigger audiences.
Engaging Speakers taught me to mine the gold of my core genius and deliver it to the world. Now speaking is my primary revenue stream and my favorite part of my business.