A boutique global talent management agency taken from idea to live brand at g3artist.com: story, site, application funnels for actors and models, and the legal frame of a serious house.
G3 Artist Management represents international artists across film, television, commercial, music, modeling, and dance, under founder Gerard Ells III and nearly a decade of representation experience. At the start there was the roster, the relationships, and the standard. There was no brand.
The mandate: full concept to creation. Name the story, build the house, and open the doors to talent worldwide.
Weldamm built G3 as a boutique with global reach: a brand and site architecture spanning home, the G3 story, talent, applications, and contact, set in a deep midnight navy with a serif voice, and the founder's approach, strategic precision, discretion, and long term career vision, written into every page.
The doors themselves were engineered: separate application funnels for actors and models, so that talent arrives structured and reviewable, backed by the legal frame a serious agency requires, from terms of use to a code of conduct.
The G3 identity and founder narrative, positioned as a boutique global house.
Home, story, talent, applications, and contact, live at g3artist.com.
Dedicated actor and model application flows that structure the roster's front door.
Terms of use, privacy policy, and a code of conduct for a house built to last.
G3 went from concept to a live global talent house: a brand that carries the founder's standard, and a front door built for artists on every continent.