Full Build

A talent house, concept to creation.

A boutique global talent management agency taken from idea to live brand at g3artist.com: story, site, application funnels for actors and models, and the legal frame of a serious house.

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Client
G3 Artist Management
Sector
Entertainment · Talent Management
Disciplines
Brand · Web · Full Build
Year
MMXXVI
01

The brief.

G3 Artist Management represents international artists across film, television, commercial, music, modeling, and dance, under founder Gerard Ells III and nearly a decade of representation experience. At the start there was the roster, the relationships, and the standard. There was no brand.

The mandate: full concept to creation. Name the story, build the house, and open the doors to talent worldwide.

02

The approach.

Weldamm built G3 as a boutique with global reach: a brand and site architecture spanning home, the G3 story, talent, applications, and contact, set in a deep midnight navy with a serif voice, and the founder's approach, strategic precision, discretion, and long term career vision, written into every page.

The doors themselves were engineered: separate application funnels for actors and models, so that talent arrives structured and reviewable, backed by the legal frame a serious agency requires, from terms of use to a code of conduct.

03

The deliverables.

01

Brand & Story

The G3 identity and founder narrative, positioned as a boutique global house.

02

Full Site Build

Home, story, talent, applications, and contact, live at g3artist.com.

03

Application Funnels

Dedicated actor and model application flows that structure the roster's front door.

04

Legal Frame

Terms of use, privacy policy, and a code of conduct for a house built to last.

04

The outcome.

G3 went from concept to a live global talent house: a brand that carries the founder's standard, and a front door built for artists on every continent.

2
Application funnels: actor and model
6
Disciplines represented on the roster
1
House, concept to creation
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