Retention & Community

The craft, center stage.

The best reviewed acting classes in Los Angeles, given the retention system the teaching deserved: a twenty six touch email and text series, a branded student community, and a ninety day plan to hold it all together.

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Client
Speiser Sturges
Sector
Performing Arts · Education
Disciplines
Brand · Funnel · Community
Year
MMXXVI
01

The brief.

Speiser Sturges is home to the best reviewed acting classes in Los Angeles, a studio with a real method run by working professionals. Its challenge was never the teaching. It was everything around the teaching: students who drifted between sessions, decisions that stalled, and a community with no room of its own.

The mandate: build the system that keeps students close, brings past students back, and gives the studio a rhythm for growth it could actually sustain.

02

The approach.

Weldamm wrote and built a twenty six touch email and text series covering retention and acquisition, in the studio's own voice. Alongside it: a ninety day action plan, workshop architecture, funnel design, and branding workbooks that put the studio's method into teachable form.

Then Weldamm built the room. A branded student community with six channels, from scene partners to wins and bookings, opened with house rules worthy of the studio: be generous with each other, and what is said in the room stays in the room.

03

The deliverables.

01

Retention Series

Twenty six emails and texts that keep students enrolled and bring alumni back.

02

Student Community

A private, branded space with six channels and a culture set on day one.

03

Ninety Day Plan

A concrete action plan and call itinerary for the studio's next season.

04

Funnel & Workbooks

Enrollment funnel design and branding workbooks for the method itself.

04

The outcome.

The studio now holds its students the way it holds a scene: with structure, generosity, and no wasted motion. The community gives the work a home between classes.

26
Touch email and text series
6
Channel student community
90
Day action plan, delivered
The Build

The studio system.

Brand toolkit for a working Hollywood studio: an animated logo, class photography, and the assets that carry the name across every screen.

The animated mark, in motion
Speiser Sturges wall of headshots
The wall of working actors
Speiser Sturges online class grid
The studio, online
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