An online acting course brand built around a working actress and teacher: an eight week foundations curriculum, a cinematic sales site in navy and amber, and a one hundred fifteen video library finally given a home.
Shannon Sturges teaches acting the way it is actually done on set, and years of that teaching lived in a library of more than a hundred videos with nowhere to go. The opportunity was clear: turn the teaching into a structured online program, and give it a brand that could sell it to actors who have never been in her room.
The mandate: design the curriculum, build the sales experience, and keep every frame of it honest to the craft.
Weldamm designed the eight week Acting Foundations Program as a real curriculum: objective, character breakdown, sense memory and endowment, the moment before, emotional memory, substitution, the imaginary wall, and scene breakdown, ending in a final tape. The kind of arc a serious student recognizes on sight.
The sales site was art directed like cinema: navy walls, warm amber light, film grain, and a single red panel for the ask. Where imagery was needed before the shoot, it was staged honestly, and the brand made a deliberate choice never to fake a testimonial face.
The Acting Foundations Program, structured from objective to final tape.
A cinematic landing experience: hero, full bleed band, what you get, and the ask.
One hundred fifteen teaching videos organized into a coherent program.
Public domain scene and film research to fuel the course material.
A teacher's life work became a program a stranger can buy: structured, cinematic, and honest about what it is. The library finally works as hard as its teacher.
A complete commercial system: homepage, Unskippable sales page, a five day challenge funnel, and a paid ad library, all cut from the same navy and amber.
